On 1 January 2026, a new toy safety regulation entered into force in the European Union (EU), significantly strengthening requirements for the safety and protection of toys.
Regulation (EU) 2025/2509 of the European Parliament and of the Council of 26 November 2025 on toy safety (hereinafter – Regulation 2025/2509) replaces the previously applicable Directive 2009/48/EC of the European Parliament and of the Council of 18 June 2009 on the safety of toys.
Regulation 2025/2509 entered into force on 1 January 2026, while its full application to toys placed on the market will begin on 1 August 2030, allowing manufacturers, importers, and distributors sufficient time to adapt to the new requirements.
EU toy safety rules are among the strictest in the world. Their objective is to protect children while promoting the free movement of toys within the single market. EU legislation sets out essential safety requirements that toys must meet in order to be placed on the EU market, regardless of whether they are manufactured within the EU or in third countries.
Regulation 2025/2509 strengthens child protection during play by introducing stricter restrictions on the use of hazardous chemical substances in toys that are particularly harmful to children. These include endocrine-disrupting substances, PFAS (so-called “forever chemicals”), bisphenols, and allergenic fragrances, with particular emphasis on toys intended for children under the age of three. These measures significantly reduce risks to children’s health and long-term development.
At the same time, Regulation 2025/2509 improves enforcement by relying on digital technologies. All toys, including those sold through online shops and platforms, will be required to have a Digital Product Passport (DPP). Each toy will be accompanied by digital information on its origin, compliance, and safety, accessible via a QR code or a similar solution. This digital mechanism will enhance customs and market surveillance and ensure that consumers have access to relevant information and warnings through the QR code.
Regulation 2025/2509 also introduces a broader and more comprehensive safety assessment, covering chemical, mechanical, physical, electrical, fire, and hygiene risks before a toy is placed on the market.
This represents one of the most significant changes in toy safety regulation in recent years. It provides parents with greater confidence in the toys they purchase for their children while raising quality standards across the entire toy industry.