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Why Consumers behave the way they do: Commissioner Kuneva hosts high level conference on Behavioural Economics
Today EU Commissioner for Consumers Meglena Kuneva, welcomed top international academic, business and political experts to a conference in Brussels to discuss the role that Behavioural Economics can play in the development of policies that better serve the consumer. Behavioural Economics is a relatively new, but rapidly expanding discipline that combines economics and experimental research on behaviour in order to examine and explain why consumers choose to shop and buy the way that they do, what influences them in their purchasing decisions and how these affect the market.
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